by Joe Mandese
"The vast majority of consumers across markets agree that their data is their property and that they should be able to trade it if … Read the whole story
by Richard Whitman, Columnist
The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they … Read the whole story
by Joe Mandese
According to the report, the private equity consortium is weighing a bid of $15 billion, including debt, to take Nielsen private again. Read the whole story
by Wayne Friedman
The deal will offer insights on the real-time performance -- second-by-second measurement tracking attention -- of commercials on its networks, EVP of Ad Sales … Read the whole story
by Steve Sternberg
Until the early 2000s, changes to the television landscape - what was available to view and how it could be viewed - were gradual. … Read the whole story
by Wendy Davis
"Once a business has made an inference about a consumer, the inference becomes personal information -- one more item in the bundle of information … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In its depiction of an anarchic New York, "DMZ" may remind some of the 1981 classic film "Escape from New York." Read the whole story
by Colin Kirkland
Political candidates are increasingly using NFTs to cash in on crypto while engaging voters. Kurani partnered with carbon-negative NFT marketplace Abris to raise awareness … Read the whole story
by Wayne Friedman
U.S. and Canadian theatrical movie business in 2021 doubled revenue vs. 2020, but is still down 61% vs. 2019, while home/mobile entertainment was up … Read the whole story
by Wayne Friedman
The parent company of OAN, the conservative-focused TV news network dropped by DirecTV, has sued AT&T, former owner of the satellite pay TV provider … Read the whole story
by Steve McClellan
The company's action follows WPP's March 4 decision to discontinue operations in Russia. Interpublic posted a memo from CEO Philippe Krakowsky on LinkedIn, explaining … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Since the invasion of Ukraine, Russia has instituted strict guidelines as to what news can be broadcast by any network in Russia. Previously, Russia … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Rebuilding the Nissan brand was formidable, and Witherspoon has done it with more limited resources than some of her competitors, says AMCI's Ian Beavis. Read the whole story
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by Richard Whitman, Columnist
New work for the brands launches today, an international ad campaign called "Own It," which will air in the U.S., UK, Germany and Sweden. Read the whole story
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by Todd Wasserman
In 2021, about 15,560 beer commercials ran on TV, versus 104,270 insurance ads. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"Nordot is an infrastructure that's plugged into news publishers' or aggregators' backend to help them syndicate or source content," says COO Aya Uryu, Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
California Congressman Adam Schiff traveled to Austin, Texas to address the issue of online misinformation. Read the whole story
by Wendy Davis
Facebook's ban on scraping "denies users the ability to control and monetize their own data, stifles competition in the social media analytics market, and … Read the whole story
by Tony Silber
The animated franchise is an original children's series based on creator Wil Lee's NFT collection "The Littles." Read the whole story
by Karlene Lukovitz
It will take at least months to integrate the technology and develop a "blowout" product offering and consumer experience, so a bundle will be … Read the whole story