January 25, 2023
GDMA, IPG Find Consumers Becoming Data 'Capitalists,' Willing To Trade Personal Info
- by Joe Mandese @mp_joemandese, March 15, 2022
Four years of government regulations, media coverage
about consumer data self-sovereignty, and a global pandemic have had a material effect on the way most people think about the ownership and right to trade their personal data with business, especially
media platforms and marketers. That's the top finding of an extensive …
Joe, Thanks for the article. First thought. Everyone's information is already available. This is information generated from bank loans, credit cards, medical and more. I have a mispelling of my name follow me for over 35 years and 4 different home locations. digital information follows you now from the hour you are born. This will not change.
Second, in sweepstakes entries, people evaluate whether their personal information is worth the chance of winning a prize. Everything we do in life has a risk. This is why many people will only enter a sweep from a well known name brand sponsor that they trust.