by Joe Mandese
The effort kicks off with a "Media Immersion Day" on April 20th to introduce students and alumni to the agency media business. Read the whole story
by Karlene Lukovitz
Musk, who has 80M Twitter followers, tweeted criticism of the platform only about a week ago. Read the whole story
COMMENTARY
by Joe Mandese
I used to think the worst thing any brand could do to a consumer was to waste their time. But now I realize it's … Read the whole story
by Colin Kirkland
Looking to heighten the effectiveness of its ad suite, Twitter is testing three new formats it hopes will give advertisers more creative and innovative … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Tokyo Vice" on HBO Max has all the elements that fans of Japanese organized-crime dramas crave. Read the whole story
by Wayne Friedman
The final NCAA games for Duke's storied head coach Mike Krzyzewski delivered big numbers. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Shareholder activism, strong economic growth, and low interest rates helps explain the surge in M&A interest. Read the whole story
-
by Todd Wasserman
We asked Joan Driggs, vice president of content and thought leadership for market research company IRI, about the pandemic, its affects and aftereffects. Read the whole story
by Wendy Davis
National security experts including two former heads of the Central Intelligence Agency are siding with Apple in its battle with Epic Games, which challenged … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Study found $1 out of every $8 ad dollars spent on retail network ad platforms -- quite the accomplishment for category that didn't exist … Read the whole story
by Steve McClellan
The Awards include The One Show 2022, ADC 101st Annual Awards And Young One Students Awards which went virtual during the pandemic. This year … Read the whole story
by Karlene Lukovitz
The Truth Social app is like " a conservative ghost town that had been overrun by bots," reported one journalist, after spending a week … Read the whole story
-
by Richard Whitman, Columnist
Earlier this week the agency announced a second extension of the so-called "put up or shut up" rule, a UK regulation that requires companies … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How … Read the whole story
by Laurie Sullivan
Google announced the next set of trials for its Privacy Sandbox proposal aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This … Read the whole story