by Steve McClellan
The Omnicom media shop was awarded U.S. media agency of record duties for BK and sibling restaurant chains Tim Horton's and Popeye's. The Popeye's … Read the whole story
by Joe Mandese
"We're still very happy and pleased with the way the advertising team is performing and how advertising has been valued by both sellers and … Read the whole story
by Sarah Mahoney
The real bombshell is that sales at Amazon's online stores actually declined, falling 3% to $51.1 billion, compared to the prior year. Read the whole story
by Wendy Davis
The Biden Administration is urging a Washington, D.C. Superior Court judge to revive antitrust claims against Amazon brought by Washington, DC Attorney General Karl … Read the whole story
COMMENTARY
by Aurora Wintz, Op-Ed Contributor
Seventeen years ago, co-founder Jawed Karim posted YouTube's first ever video, Me at the zoo, and the digital landscape, paving the way for Vine, … Read the whole story
COMMENTARY
by Joe Mandese
Back in the 80s when network prime-time TV was the alpha medium, NBC's Paul Klein coined the phrase "least objectionable programming." Fast-forward to 2022 … Read the whole story
by Wayne Friedman
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded coverage of measurement across more than 25 devices including computer, mobile and CTV … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
There was a time when late-night TV was one of the most uppermost topics on a TV columnist's mind, but today not so much. Read the whole story
COMMENTARY
by Karlene Lukovitz
Upfront buys will also be about evenly divided among CTV-first, linear-first and combined, according to a new survey from Advertiser Perceptions and The Trade … Read the whole story
by Laurie Sullivan
The rewards program will create digital offers on Walmart.com and the Walmart app, where customers can access hundreds of cash rebates.The multiyear agreement rolls … Read the whole story
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by Richard Whitman, Columnist
First, the agencies made a $10,0000 donation to WhyHunger, a global outfit that provides resources to local groups easing hunger in their communities. Then … Read the whole story
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by Todd Wasserman
The watchdog organization filed a complaint to the Federal Trade Commission against gaming company Roblox's metaverse platform. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
New research shows main priorities for 2021 -- building subscription revenue and reducing reliance on advertising -- are directly at odds with 2022's biggest … Read the whole story