The Omnicom media shop was awarded U.S. media agency of record duties for BK and sibling restaurant chains Tim Horton's and Popeye's. The Popeye's … Read the whole story
"We're still very happy and pleased with the way the advertising team is performing and how advertising has been valued by both sellers and … Read the whole story
The real bombshell is that sales at Amazon's online stores actually declined, falling 3% to $51.1 billion, compared to the prior year. Read the whole story
The Biden Administration is urging a Washington, D.C. Superior Court judge to revive antitrust claims against Amazon brought by Washington, DC Attorney General Karl … Read the whole story
Seventeen years ago, co-founder Jawed Karim posted YouTube's first ever video, Me at the zoo, and the digital landscape, paving the way for Vine, … Read the whole story
Back in the 80s when network prime-time TV was the alpha medium, NBC's Paul Klein coined the phrase "least objectionable programming." Fast-forward to 2022 … Read the whole story
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded coverage of measurement across more than 25 devices including computer, mobile and CTV … Read the whole story
There was a time when late-night TV was one of the most uppermost topics on a TV columnist's mind, but today not so much. Read the whole story
Upfront buys will also be about evenly divided among CTV-first, linear-first and combined, according to a new survey from Advertiser Perceptions and The Trade … Read the whole story
The rewards program will create digital offers on Walmart.com and the Walmart app, where customers can access hundreds of cash rebates.The multiyear agreement rolls … Read the whole story
First, the agencies made a $10,0000 donation to WhyHunger, a global outfit that provides resources to local groups easing hunger in their communities. Then … Read the whole story
The watchdog organization filed a complaint to the Federal Trade Commission against gaming company Roblox's metaverse platform. Read the whole story
Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will … Read the whole story
New research shows main priorities for 2021 -- building subscription revenue and reducing reliance on advertising -- are directly at odds with 2022's biggest … Read the whole story