Billings were not disclosed, but the account includes search, social media, OTT/CTV SEO, local TV, radio and out-of-home media. Read the whole story
Abortion ads, which had been averaging about 2,000 airings weekly, soared to nearly 20,000 following the leak. Read the whole story
If you had asked me what the hottest ad medium would be coming out of a global pandemic, retail wouldn't have been the first … Read the whole story
On "The Great American Tag Sale With Martha Stewart," TV's domestic baroness throws open her gates to sell her own belongings. Read the whole story
The new policy aims to combat false and potentially harmful information during armed conflicts, public health emergencies and natural disasters. To determine whether a … Read the whole story
Can an old-school media planning strategy help prevent hate speech contributing to domestic terrorism? Sounds like a simple formula to me. Read the whole story
Average frequency across 30 CTV campaigns of varying sizes was just 4.6, per a study by ANA and Innovid. Duplication rates, costs were also … Read the whole story
Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter. Read the whole story
Smart TVs can monitor everything you're watching and sometimes sell that data to marketers. Read the whole story
Under the agreement, technology and other assets will be shared with the goal of developing metaverse-based services for clients. Read the whole story
CNN veteran Meredith Artley had been SVP and editor-in-chief of CNN Digital under former CNN President Jeff Zucker. Read the whole story
Travelers can request to get their return emails written by Icelandic horses while they vacation, undisturbed by email stress. Read the whole story
Newspaper publisher McClatchy teamed up with Bombora to offer market intelligence to help marketers connect with business prospects and pull them into the sales … Read the whole story
Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention of programmatic advertising and the ad exchange, said about 3% or 4% of … Read the whole story