In the new role Hagedorn is tasked with designing what the company described as "agile" and "complex' go-to-market solutions for clients. Separately, Publicis confirmed … Read the whole story
Both companies said that clients would benefit from the merger of U.S. operations, citing collaborative work the firms did on a recent UK campaign … Read the whole story
The multicultural campaign utilizes multimedia, including CTV, online video, audio, social and grassroots marketing. Read the whole story
"George Carlin's American Dream" represents a rare, in-depth look at Carlin's world, both public and private. Read the whole story
The estimate assumes Netflix can gain about 10 million paid U.S. subscribers and realize about $7 in ad revenue per AVOD subscriber. Read the whole story
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and … Read the whole story
NetElixir CEO Udayan Bose believes walled data gardens will become more important in the coming year. Google is expected to talk more about it … Read the whole story
Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars … Read the whole story
On the negative side, GDPR has made big and powerful companies even bigger and more powerful. Read the whole story
Apple's move into VR isn't just a question of if the tech is ready, it's also if the market is ready. Read the whole story
McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story