Most WFA members say they're in "trial mode," but project big jumps in use of shoppable media formats in 2023. Read the whole story
Annual billings on the account are estimated at $475 million. Audible is headquartered in Newark, NJ and operates in 10 markets: US, Canada, UK, … Read the whole story
The Advertising Coalition commissioned study found advertising directly supports only 7.6%, and indirectly supports just 18.5% of total U.S. sales. Read the whole story
Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and … Read the whole story
Brian Clayton joins Omnicom from Conduent, a former Xerox company, where he was Associate General Counsel and Chief Privacy Officer. Read the whole story
The partnership enables Hootsuite customers to schedule and publish content directly within the Hootsuite platform, along with moderating and engaging with customers via TikTok's … Read the whole story
Twitter agreed to pay $150 million to settle allegations that it misled users by asking for their phone numbers and email addresses for security … Read the whole story
The OAAA today will release a method to capture mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home media such as … Read the whole story
At its peak, the crypto market in November of 2021 was valued at $3 trillion. It has since fallen to $1.3 trillion. MediaRadar found … Read the whole story
No reason whatsoever exists for the new CW series "Tom Swift" to be named for the inventive hero of a 100-year-old book series for … Read the whole story
The removal of New York's last public phone booths focused on their nostalgic appeal and pop culture references, but it's really about evolving media … Read the whole story
One clickable format generates a promotional followup email, while the other allows the viewer to have specific ad and product preferences. Read the whole story
No matter what path you pick, the growth rate is expected to decline in the next five years. But CTV is expected to rise … Read the whole story
The implications for publishers vary by their business models and revenue mix, including subscriptions and ad sales. Read the whole story