Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partnered to share data revealing the shopping patterns of electric vehicle drivers. Read the whole story

Marchese's move comes as Madison Avenue is paying more attention to attention-based metrics and advertising inventory. Read the whole story

"We decided we did not want to include projections from four years ago because we felt they did not properly reflect the current situation … Read the whole story

Over the years, I've blocked my share of followers on social media, but it's mainly been on Twitter, where toxic exchanges aren't exactly uncommon. … Read the whole story

The American southwest circa 1971 is the setting for a great new western detective series coming this weekend to AMC and AMC+. Read the whole story

About 67% of 500 marketers recently polled by Sprout Social plan to invest at least a quarter of their budgets in metaverse tactics related … Read the whole story

Hosts will be allowed to switch to hearings when they deem that "warranted." Read the whole story

Traditional linear TV-focused political advertising continues to underdeliver large segments of voters, according to a survey by MiQ, a programmatic media company. In a … Read the whole story

Domino's has placed an estimated $3.7 million in national TV ad spend from 960 airings in a co-promotion deal with Netflix's "Stranger Things" from … Read the whole story

Musk, who may be angling to reduce the acquisition price, contends that Twitter is "actively resisting and thwarting his information rights" by declining to … Read the whole story

The highly anticipated major original streaming releases went head to head this past weekend, with both shows claiming top honors. Read the whole story

Texas AG Ken Paxton on Monday said he was investigating whether Twitter misled Texans by underestimating the percentage of bot accounts. Read the whole story

African Americans make up 13% of the U.S. population, but Black-owned radio stations receive an average of only 2.8% of local commercial share. Read the whole story

The completed acquisition of Xandr allows the company to build up its ad business -- particularly in CTV and linking it to search advertising. Read the whole story

The battle between Facebook and NSO Group stems from reports that the Israeli company installed Pegasus malware on the phones of approximately 1,400 WhatsApp … Read the whole story

Google searches reflect worldwide consumers' concerns about the economy. Trending higher in May 2022 was the keyword "cheap," the company reported Monday. Read the whole story

The dashboard shows the type of information a Russian citizen inside the country or a Russian-language speaker outside Russia's borders sees on Yandex.ru in … Read the whole story

The move combines the global media company's strategic marketing, creative marketing and corporate brand teams into one division under Stock's purview. Read the whole story