The announcement came at the Cannes Lions Festival and marks the first such agreement between Walmart Connect and an agency holding company. Read the whole story
"You can't just create your own metric and call it certified. Or anoint vendors to be the best vendors on the planet when there's … Read the whole story
"Unfrosted: The Pop-Tart Story" will be a comedic, largely fictional story of the actual competition between Kellogg's and Post to create a new breakfast … Read the whole story
McKinsey's study found 59% of consumers are already actively engaging in metaverse activities today and are excited about its future. Read the whole story
"Jurassic World" remained tops in its second week - at $58.7 million -- and "Top Gun: Maverick" wasn't far behind. Read the whole story
Company execs said upfront sales volume expanded across all platforms, especially for digital media. Read the whole story
Advertisers can continue to buy the satellite and streaming provider direct, but the deal makes Yahoo the exclusive DSP for DirecTV. Read the whole story
Facebook on Friday was hit with a lawsuit alleging it violates users' privacy by collecting and monetizing sensitive medical data from hospital websites. Read the whole story
Democratic lawmakers on Friday urged Google to prevent its search engine from returning links to anti-abortion clinics in response to searches for phrases "abortion … Read the whole story
IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness and action to mitigate bias … Read the whole story
Total entries in fact have been declining steadily for years. In 2018 the total was 32,372, a decline from 2017's 41,170 and 2016's 43,101. Read the whole story
The truth is that all media can be correlated to sales without sacrificing a brand's story. How? With the right measurement solution, even TV … Read the whole story
At least two major publishing companies are rolling out initiatives recognizing the date. But there are many still-obscure people whose stories should be told. Read the whole story
It's not uncommon at all for major issues in crypto to require human intervention -- to require human trust. Read the whole story
Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service. Read the whole story
Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for leading brands and companies worldwide. Read the whole story
The company confirmed that brands including dentsuMB (formerly known as mcgarrybowen), 360i and Isobar are being shelved, along with other creative agency brands to … Read the whole story