January 25, 2023
Tuesday, June 21, 2022
The outdoor Grand Prix went to Havas' "Liquid Billboard" campaign for Adidas, which features "the world first swimmable billboard" for Adidas' launch of an … Read the whole story
"From our perspective, we're always interested in exploring new places where we can reach players. And this felt like a really good opportunity to … Read the whole story
COMMENTARYAbout 90% of what you read in most publications in the world is based on press releases. Properly conceived and written, press releases are … Read the whole story
The carbon footprint metric breaks down an ad campaign's emissions and includes data on ad tech platforms that contributed. The new metric will be … Read the whole story
COMMENTARYThe famed Chicago Italian beef sandwich now has its own scripted TV show, "The Bear," premiering Thursday on Hulu. Read the whole story
Although these finals are nowhere near any of the 12 pre-pandemic series from 2008-2019 in terms of viewing, NBA marketers this year took a … Read the whole story
"Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy," CEO Mark Zuckerberg … Read the whole story
The data will be available first on U.S. ad inventory, and expanded to other countries starting in 2023. Read the whole story
An ad industry self-regulatory watchdog on Tuesday issued a warning that could affect ad-targeting plans by broadband providers and other companies capable of tracking … Read the whole story
- COMMENTARY
If this were a new cable network, the attention and leaked news about advertising sales hirings would hardly register a blip. But this is … Read the whole story
The updates will be revealed and discussed during a panel hosted by GARM on the WPP Beach at Cannes today (June 21). An outline … Read the whole story
- COMMENTARY
I wonder if larger organizations that produce media now have less of a taste for curmudgeonly journalists willing to poke their finger at the … Read the whole story
Florida officials, tech associations will ask Supreme Court to decide whether the state can enforce a law restricting large social media companies from moderating … Read the whole story
- COMMENTARY
New, demanding and costly streaming businesses need a lot of attention from legacy media companies. Could they be in a big squeeze going forward? Read the whole story
