She succeeds Daryl Lee, who held the role for nearly three years, and becomes global CEO of sister unit McCann Worldgroup. Read the whole story
The new platform is more of a refinement, streamlining the process of integrating consumer data from various parties without giving up privacy protections. Read the whole story
Lawmakers in the House Energy and Committee on Wednesday voted to advance a bipartisan privacy bill that would prohibit a common form of online … Read the whole story
Millions of Americans get their news from social media and late-night TV, not from watching long-form congressional hearings. Read the whole story
The Krapopolis website features a collection of utility-focused NFTs called "Krap Chickens," which will be available to purchase on Aug. 11, ahead of the … Read the whole story
There are more than 7.7 billion mobile phones on the planet, generating a footprint of more than 480 million tons of carbon each year. … Read the whole story
The ANA guidelines can level-set the industry, help us avoid inflated metrics and resolve some of the issues faced by both influencers and brands. Read the whole story
He joins from Omnicom's Optimum Sports unit, and has more than 15 years experience managing sports and entertainment related media and sponsorships. Read the whole story
Ad "attention" and "viewability" -- two key measures of ad effectiveness, according to TVision -- continue to improve on CTV platforms vs. linear TV. Read the whole story
Siding with Google, a judge has thrown out Android users' claims that the company "spies" on them by collecting information about their use of … Read the whole story
The firm said Thursday it expects organic growth this year to be in the 6% to 7% range, ahead of the previously projected 4% … Read the whole story
Many media stocks that have been impacted since the beginning of the year saw sharply higher pricing Wednesday following Tuesday's positive results for Netflix's … Read the whole story
But first it will have to weather a winter so the real companies with real revenue and true differentiation can establish clear customer engagement … Read the whole story