The findings are based on a recent IAB survey of ad execs conducted in July, as well as one fielded late last year. Read the whole story

Google said in a statement that it will once again delay the replacement of third-party cookies, a practice long used by advertisers to target … Read the whole story

While 75% of procurement execs say their role managing media has been successful, only 26% of marketing execs say so, according to a new … Read the whole story

With retail media networks growing 25% per year, Kohl's thinks it's got a data advantage. Read the whole story

Havas Sports & Entertainment Italia will handle the assignment, which includes current sports deals, new sports marketing initiatives, "targeted activations," and PR. Read the whole story

Nielsen says Q2 2022 revenues grew 2.4% to $882 million, with net income 45% higher to $113 million. Read the whole story

The cancellation this week of "Full Frontal With Samantha Bee" brings a mini-era to an end. Read the whole story

Revenue declined 1% versus Q2 2021, as economy-driven ad spending cutbacks added to Meta's existing challenges. Meta also missed earnings expectations. Read the whole story

The acquisition would bring Meta "one step closer to its ultimate goal of owning the entire 'Metaverse,'" the FTC alleges in a complaint brought … Read the whole story

Young consumers are looking for alternatives to sites used by their parents. Here are a few that have recently caught attention. Read the whole story

The Senate Commerce Committee on Wednesday voted in favor of two bills that could affect how tech platforms display content and ads to teens. Read the whole story

The biggest moves will come with realignment as Jon Diament, Karen Grinthal and Greg Regis divide responsibilities among the company's more than 20 cable … Read the whole story

The ad, via TBWA/Media Arts Lab, makes an argument that you don't need a plastic case for your iPhone. Read the whole story

In the midst of earnings reports, LinkedIn on Tuesday launched a community for B2B marketers, giving them a place of their own. Read the whole story

In a blog post, Meta's president of global affairs, Nick Clegg, questioned the continued validity of removing posts with false claims about the virus, … Read the whole story

NBCU says its ad revenue dropped 1.3% due to a decline in ratings and the higher number of sporting events in the prior-year period. … Read the whole story