While VideoAmp has yet to apply for MRC accreditation, Comscore, iSpot and Nielsen remain "under review," with Nielsen claiming a vote will take place … Read the whole story
COMMENTARYIt took nine years for the KSL Media bankruptcy case to wind its way through the courts. It was filed during the Obama Administration … Read the whole story
The Groupe just won the beverage giant's Southeast Asia assignment, which follows last week's win in India. Earlier this year it won PepsiCo's China … Read the whole story
COMMENTARYConsumers are shifting preferences to short-form video, so Facebook chose to do the same. It will shutter Live Shopping on October 1. The company … Read the whole story
COMMENTARYThe series, titled "Leonardo," was greeted with sharp criticism by historians when it premiered in the U.K. Read the whole story
Apple's recent job board added two specific job posts Wednesday that suggest the company will substantially expand its ad business. The posts, describe a … Read the whole story
COMMENTARYFollowing Disney+'s and Netflix's embrace of ad options, Apple TV+ is now the lone, big premium streamer without one. How long will that last? Read the whole story
Media and marketing executives blamed a lack of training and talent management for the dearth in skills. Read the whole story
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Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in … Read the whole story
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"Social media apps may feel the burn, but traditional media will feel disintegrated," predicts Dustin York, a professor at Maryville University who follows media … Read the whole story
Twitter is asking for all of Tesla's documents and communications related to Elon Musk's bid to take over the social media company. It also … Read the whole story
A $200-million hack on the Nomad blockchain bridge was followed by an attack on Solana network digital wallets that's so far cost crypto owners … Read the whole story
"Political advertising revenue is also at all-time record levels, doubling the amount achieved during 2018, the last midterm election year, and 20% higher than … Read the whole story
Operating profit sagged due to losses at The Athletic. But digital subscriptions leaped. Read the whole story
Previous deal to sell to SPAC fell apart, and company is again on the block. Read the whole story
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It's the ugly truth that more companies are not as settled and cleaned up with their data as you would imagine. Read the whole story
COMMENTARYMatch Group moves Melissa Hobley to Tinder CMO, looking to increase growth and build its brand. Read the whole story
The company reaffirmed its full-year organic growth outlook of 18% to 22% with momentum continuing into the second half in part driven by an … Read the whole story
AARP is "changing our name to better showcase and articulate the power of the vast array of media we sell," says Danielle McMurray, vice … Read the whole story
