Described as a "multi-year partnership," GroupM said it will "invest in the development of the next generation of leaders by opening the world of … Read the whole story
Here are some of the practical, current-environment strategies noted in the first report. Read the whole story
After reporting its first financial results since its merger, Warner Bros. Discovery confirmed speculation that it will combine its major streaming services -- HBO … Read the whole story
The company cited lower linear TV ratings for the decline, but also reported lower results for affiliate and content licensing for the quarter. Read the whole story
COMMENTARYIt was the exact moment when Alex Jones' heart would have broken -- if he had one. Read the whole story
"Select" creators are now able to add links to their TikTok content, directing viewers to the in-app ticket sale service. Read the whole story
COMMENTARYWelcome to the world we live in: A man dances on a street corner, and in the space of 60 seconds becomes a viral-video … Read the whole story
COMMENTARYI'm less concerned than FX's John Landgraf, because networks and streamers continue to innovate how they use on-air promotion, social media, or other forms … Read the whole story
Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a … Read the whole story
While results were strong, WPP shares fell 8% amid investor concerns of an economic slowdown and how that will affect future company performance. Read the whole story
COMMENTARYGoogle this week added important updates to search enabling marketers to assist consumers in finding information across the web indexed from company and brand … Read the whole story
COMMENTARYConsumers are shifting preferences to short-form video, so Facebook chose to do the same. It will shutter Live Shopping on October 1. The company … Read the whole story
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SBA's focus on "making the marketing world better" versus the ANA's desire to "just" grow is indicative of two very different interpretations of the … Read the whole story
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A right-wing political action committee sent text messages to Kansas residents in an effort to trick them into letting state lawmakers outlaw abortion. Read the whole story
CTV and social media measurement revenue for the quarter soared 56% and 26%, respectively. Read the whole story
"Marketers are leaning into media quality solutions as they focus on ROI and greater transparency," CEO Lisa Utzschneider stated. Read the whole story
COMMENTARYHegarty's on-line course starts in September. He has long held the view that marketing has become too science focused in its quest for effectiveness. … Read the whole story
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The Ad Council Research Institute and MTV Entertainment Studios unveiled initial findings today from a joint research project that is designed to unpack voting … Read the whole story
