We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you … Read the whole story
The main idea is that an increasing number of clients are seeking integrated advertising services that include both creative and media. Read the whole story
DuckDuckGo Friday announced it will begin to block Microsoft tracking scripts on third-party websites, and is working on technology that analyzes private ad conversions … Read the whole story
Unlike so many other so-called comedies on TV and streaming these days, "This Fool" has not forgotten the comedy. Read the whole story
Eighty-five percent of TV networks are using new measurement currencies and tools in recent upfront deal-making with advertisers, and new measurement options are most … Read the whole story
Political action committees have spent $827 million on ads for the general election, compared with $131 million among individual candidates. Read the whole story
The streamers' retreat was hardly enough to put a dent in the overall media/entertainment category, though, as spending rose 88% YoY, to $10.9 billion. Read the whole story
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, according to WARC's latest Global Ad Trends analysis. Read the whole story
Cox hopes to scale and diversify Axios. Founders Jim VandeHei, Mike Allen and Roy Schwartz will still hold a substantial interest. Read the whole story
Nonprofit organization MY FAVE FIVE has relaunched its mental wellness app with a new look, tone and feel. Empower did the branding work and PR pro … Read the whole story
The deal includes a first-look deal for unscripted TV content and a "blind scripted" deal with Fubo TV, and a new linear channel to … Read the whole story
Amazon, which already has such home-tech brands as Blink and Ring, wants to help you clean up the joint, too. Read the whole story
Amazon must face claims that it violated an Illinois biometric privacy law by compiling facial templates of visitors to homes with Ring video doorbells, … Read the whole story
Audacy promotes an "all audio" buy - in which advertisers bundle AM/FM radio and digital audio. Read the whole story
Company has hired Patrick O'Connell to succeed Spade as EVP/CFO. Read the whole story
There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are … Read the whole story