by Joe Mandese
The win, which follows a four-month competitive review, includes media buying, planning, strategy and analytics for such iconic brands as Merrell, Saucony, Sperry, Wolverine, … Read the whole story
by Joe Mandese
While new business revenue among the top 20 media services agencies has not eroded as much as their creative counterparts, it is down 38% … Read the whole story
by Steve McClellan
Media.Monks will handle media strategy, planning and buying, and measurement for the new client. The selection followed a formal review. Read the whole story
by Laurie Sullivan
Google pays billions of dollars to other companies to keep its search as the default option on phones and in browsers, something the Department … Read the whole story
by Wayne Friedman
Not all big media-based streamers will make it, said Bob Iger, former CEO of Walt Disney, speaking at the Code 2022 Conference Wednesday night. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Few annual events on TV symbolize the flattening and fractionalization of our video media better than our annual awards shows. Read the whole story
by Colin Kirkland
The NBA and National Basketball Players Association have announced a multiyear partnership with crypto-based fantasy gaming service Sorare, making it the official NFT fantasy … Read the whole story
by Colin Kirkland
Mysten Labs announced Thursday that it has raised $300 million in a funding round led by venture capital firm FTX Ventures and additional participation … Read the whole story
by Fern Siegel
The agency has handled the account since 2019. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
"The benefit of things like the Mexican Pizza is the connection it has with consumers, the love they have for the product, and the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Finding new prospective customers that "act like'' existing customers is what marketers really want when they are defining target audiences for advertising campaigns. That … Read the whole story
by Wayne Friedman
Addressable TV advertising needs better ROI measurement for the business to accelerate. A new study finds half of advertisers would increase their investment in … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
What infuriates me is the fact that standing up for your rights is still so dangerous that it has to be done quietly. What … Read the whole story
COMMENTARY
by Clark Rector, Op-Ed Contributor
Studies have shown that consumers are comfortable with data-driven advertising and more than half desire relevant ads. Read the whole story
COMMENTARY
by Laeeq Khan, Op-Ed Contributor
Influential social media voices failed to provide a clear endorsement of the most effective masking practices. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Old-school theatrical release thinking has returned for major movie and TV studio execs as they protect their best monetization efforts for their best movie/TV … Read the whole story
by Wayne Friedman
The promotion makes her responsible for all advertising and distribution revenue. Read the whole story