"A number of new services have entered the marketplace with different approaches to the measurement of attention," Scott McDonald says, announcing the ARF's "Attention … Read the whole story

"Plaintiff is not attempting to seek redress for any legal harm; instead, he is seeking to flaunt a two-hundred-page political manifesto outlining his grievances … Read the whole story

At its annual developer conference Friday, Roblox announced plans to roll the ads out next year, signaling a potential business model shift from relying … Read the whole story

Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands. Read the whole story

It is the quickest comeback story yet and may signal a new "half life" for disparaged media personalities that just a few years ago … Read the whole story

"People need money to live, and brands need users to engage with their content in order to grow their online audience," says Founder Anthony … Read the whole story

More than a decade before she was coronated Britain's queen, Elizabeth II began her global media monarchy as a 14-year-old princess delivering the BBC's … Read the whole story

Queen Elizabeth II realized the connection that technology and the internet could create between the monarchy and people. She represented an institution that dates … Read the whole story

Presearch wants to perfect a decentralized approach to building a better search engine, and will provide $1 million in advertising grants to 10 winners, … Read the whole story

Fox says the Comscore deal means it can now use significantly larger data sets to benefit local linear TV advertisers. Over the last six … Read the whole story

Katie Madding, chief product officer at Adjust, an analytics platform that helps marketers grow their mobile apps, believes Passkey will be a game changer … Read the whole story

While Roku is still by far No. 1, several smaller competitors gained streaming hours and share in the quarter. Read the whole story

The service will give advertisers across its TV homes the ability to buy TV commercial time seconds before the ads air, Dish says. It … Read the whole story

While national TV advertising will recover somewhat in Q4 thanks to continued strong linear TV NFL programming, there will be a 5% decline for … Read the whole story