"The web3 club will utilize the skills of business designers, creators, content directors, data scientists, engineers, and other professional human resources," Dentsu announced. Read the whole story
Interestingly, the initiative isn't intended to help persuade the general population to get out and vote, but to turn out their own workforces. Read the whole story
"By enacting comprehensive legislative changes, Congress can help address long-standing challenges and create a framework that will address changing risks," the nonpartisan GAO said … Read the whole story
"And obviously, whether the channel has recovered this year or next year various by individual market," says GroupM's Kate Scott-Dawkins. Read the whole story
Streaming services mopped up at the Emmys Monday night while the broadcast network that aired the show, NBC, won only one award. Read the whole story
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go … Read the whole story
Political advertising is looking to set records for the upcoming midterm elections and much of the spending looks to be "issue"-oriented spend, according to … Read the whole story
Ross became the first woman to be appointed head of advertising at a broadcast network and the longest-serving ad sales senior exec in TV. … Read the whole story
Five major initial sponsors will highlight Amazon Prime Video's new exclusive "Thursday Night Football" series set to launch this week -- Little Caesars, DraftKings, … Read the whole story
On Tuesday, Twitter shareholders voted to accept the $44-billion deal Elon Musk acquisition deal that Musk is now fighting in court to abandon. Read the whole story
Niche is a social app designed to promote online communities, redistributing ownership of the network to its members and content creators. Read the whole story
The campaign presents Pinterest as an "anti-don't" platform where people go to "do," helping them overcome saboteurs from "Inner Critic" to "Fear of Failure" … Read the whole story
Almost three quarters of Gen Z emoji users are willing to buy a product using the cartoon images. Read the whole story
iSpot.tv estimates national TV ad spend on the show totaled $38.9 million, with $6.9 million in media value, including 27 airings in NBCUTV programming … Read the whole story
Reactions to CTV News anchor Lisa LaFlamme's firing make excellent fodder for the meme factory, but I suspect the reality wasn't quite that simple. Read the whole story
Consolidation. Cooperation. Transparency. Three words that don't align with the current, retail-driven media networks, but ones that soon could align with the next generation. Read the whole story
Among streamers, Disney has risen to 4th place overall among 100 top brands, while Netflix has dropped to 8th place. Apple has ascended to … Read the whole story
Google and smartphone users have reached an "agreement in principle" to settle a lawsuit alleging that the company tracks locations, even when people attempt … Read the whole story
A federal judge said states could move forward with some antitrust claims, but dismissed the claim that Google and Facebook collaborated to undermine header … Read the whole story
No decision has been made, says the company -- but streamlining of multiple streamers is the industry trend. Read the whole story
The ruling means Google will likely need to continue applying some of the changes it has made to comply with the EU's 2018 decision … Read the whole story