The report, compiled by Congressional staffers for hearings on the subject this week, ironically uses the agencies' own industry awards submissions as evidence. Read the whole story
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christine Arena said during a Congressional hearing this week. Read the whole story
Congressional hearings on how the fossil fuel industry pays PR and ad agencies to "greenwash" its reputation ironically revealed how it has bought and … Read the whole story
The appointments follow the recent promotion of Ralph Pardo, Stanger's predecessor, to NA CEO of Omnicom Media Group. Read the whole story
That's according to agency research firm COMvergence which just released its "New Business Barometer For H1 2022," an assessment of 1,850 media account moves … Read the whole story
Company founder Yvon Chouinard is donating the entire company, with a unique structure that guarantees all its profits go to the planet. Read the whole story
"Our report shows how more and more companies are using digital dark patterns to trick people into buying products and giving away their personal … Read the whole story
The live funeral of Queen Elizabeth II on Monday will take its place among the most-watched international TV events of all time. Read the whole story
I'm baffled by why advertisers are not banding together more strongly to drive out at least some of our industry's questionable behaviors. Read the whole story
EDO says airings rose to 637, up by 67 vs. 2021. Automotive was the biggest ad category, followed by insurance and consumer packaged goods. Read the whole story
The percentage of agency executives who said it's gotten harder to find new business rose from 28% last year to 43% this year, a … Read the whole story
Could your marketing dollars be working harder for your brand outside the big three's comforting walls? Read the whole story
Nearly half of household decision-makers consider their current communications/home entertainment services excessive, a consumer study finds. Persistent inflation has consumers wondering about paying for … Read the whole story
"Platforms are in the best position to fix the review ecosystem -- and they have the tools to do it," the FTC says. Read the whole story
She will be the primary contact between brands, agencies and advertisers. Read the whole story
Mainardo de Nardis previously ran OMD WW, Aegis Media and MEC while Laura Held, now at Shamrock Capital, served at Walt Disney Co., Carlyle … Read the whole story