While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of … Read the whole story
With the outcomes under its belt, the MRC is now in the process of creating a framework for standardizing next-generation processes such as AI … Read the whole story
The main idea is to help business leaders get a bipartisan read on key issues in today's polarized landscape and more importantly get a … Read the whole story
With the exception of Disney, all of the Big 5 media suppliers took revenue hits in August due to key ad category pull-backs. Read the whole story
YouTube has spent years building YouTube Shorts and its creator program. Now it will give creators an option to monetize content earlier. Executives at … Read the whole story
Elon Musk takes Jay Leno on a personal tour of Musk's sprawling SpaceX complex and explains his space-travel ambitions. Read the whole story
New gamified activity tracking platform raised $1.5 million in a funding round led by Bungalow Capital. Read the whole story
No Nielsen data yet, but Amazon internal memo declares viewership, new-sub and technical performance a "massive achievement." Read the whole story
Some videos challenge viewers to cook chicken in NyQuil or similar medications -- a dangerous pastime that could hurt your lungs. Read the whole story
Forty-one percent of U.S. consumers said they own a smart speaker as of the second quarter of this year. Read the whole story
A Maryland resident is pressing to proceed with a class-action complaint alleging that Twitter asked users to provide contact information for security purposes, but … Read the whole story
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 Americans shop online at least once a month vs. 71% in 2017, and … Read the whole story
Emerging from a forced two-year hiatus from normal, our definitions of risk and reward in buying behaviors should be updated. Read the whole story
Ardia creates, analyzes, tracks and optimizes paid search marketing campaigns for the agency's clients. Read the whole story
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morris says this "is a positive for local broadcasters seeking to extract further … Read the whole story
Mad magazine will celebrate its 70th anniversary with a special edition due out on October 4th, DC has announced. The cover features a glass with a … Read the whole story