The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashing, carbon calculators and changing industry and consumer mindsets about the climate crisis. Read the whole story
JT Batson, founder and CEO of MediaOcean rival Hudson MX, has been named CEO and general secretary of the U.S. Soccer Federation. Investors Michael … Read the whole story
The award followed a six-month global review led by Casey Burnett at the Burnett Collective. Dentsu and Allied Global Media were incumbents and participated … Read the whole story
"Data ethics is complex and often remains an abstract concept, that is not properly understood in practice," says WFA CEO Stephan Loerke. Read the whole story
It "will serve to help erase the 'line of demarcation' between the revenue and expense sides of financial departments," says MFM President-CEO Joseph Annotti. Read the whole story
It's the first time since 2012 that a holding company other than WPP has taken the top spot in the Global Effie holding group … Read the whole story
- COMMENTARY
The majority of users will welcome the OG App. But for advertisers, and creators, it's another story. Read the whole story
COMMENTARYIn "So Help Me Todd," a mother and her grown son are an oil-and-water twosome right out of the "Odd Couple" mold. Read the whole story
"Tags should not automatically be considered endorsements," the ANA said in comments sent to the agency on Monday. Read the whole story
Google has built YouTube into the dominant player in the OTT video market - especially in the U.S.- and is expected to grow viewership … Read the whole story
The Instacart Health initiative launched today focuses on partnerships, research and policies to help consumers make better nutritional choices and use food as medicine … Read the whole story
"Unwanted text messages present the same problems as unwanted calls -- they invade consumer privacy, and are vehicles for consumer fraud and identity theft," … Read the whole story
COMMENTARYTV set manufacturers' automatic content recognition data is in the sights of TV advertisers and media agency execs. Adam Gerber, executive director, U.S. investment … Read the whole story
Razorfish unveiled three new web3 brand-offerings on Wednesday, designed to translate disruption in the marketing landscape into new opportunities for brands to connect with … Read the whole story
"Extreme wellness and fitness brand" Spartan has launched a digital NFT that grants buyers access to hundreds of real-world trails, obstacle-course races, fitness challenges … Read the whole story
Microsoft's Venture Fund M12 led a $20 million investment round in Space and Time, a decentralized data analytics platform, valuing the company at $300 … Read the whole story
- COMMENTARY
In times of economic pressure, marketing needs to be a business driver and not a cost center. Read the whole story
Ad fraud is up slightly YoY, according to Pixalate's 1H CTV supply report. Read the whole story
