Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12.1% when Dentsu released its update in … Read the whole story
"The targeting reach of social apps is hurt by the update of millions of users on Apple's smartphones since last year," says IPG Mediabrands' … Read the whole story
The premise of the new CW lawyer drama "Family Law" is eerily similar to the premise of the new "So Help Me Todd" on … Read the whole story
The deal will provide "four-screen measurement" across traditional TV, CTV, desktop and mobile in Nielsen Total Ad Ratings, and will allow TV advertising on … Read the whole story
Users of FreeWheel's DSP now have access to Comscore's predictive audience profiling capabilities. Read the whole story
Netflix U.S. viewers will slip for the first time ever this year by 2.3% to 169.3 million, according to eMarketer's Insider Intelligence -- but … Read the whole story
Google on Wednesday at its Search On event showed how advancements in AI enable its developers to transform its products, making features a more … Read the whole story
The Chamber of Commerce, Business Roundtable, Privacy for America and others are asking the FTC for extra time to weigh in on the FTC's … Read the whole story
Pension board shareholder's class action filing claims now WBD CEO David Zaslav, CFO Gunnar Wiedenfels violated multiple SEC regulations during merger process. Read the whole story
Headquartered in Portland, OR, dotdotdash specializes in building brand experiences including on-site installations "at the intersection of culture and technology," utilizing robotics, virtual reality … Read the whole story
Some daycare and early education apps "allow public access to children's photos via insecure cloud storage," and at least one transmits information to Facebook, … Read the whole story
Razorfish unveiled three new web3 brand-offerings on Wednesday, designed to translate disruption in the marketing landscape into new opportunities for brands to connect with … Read the whole story
Open programmatic ad spending on connected television this year has risen 31% worldwide. Read the whole story
The company acquired full-service Amazon consultancy Expert Edge to accelerate Havas Market's global expansion. Read the whole story
It's the first time since 2012 that a holding company other than WPP has taken the top spot in the Global Effie holding group … Read the whole story
It "will serve to help erase the 'line of demarcation' between the revenue and expense sides of financial departments," says MFM President-CEO Joseph Annotti. Read the whole story