by Wayne Friedman
Positive news came with September reversing a general monthly decline that began in March, which witnessed a 1% slip. This was followed by April's … Read the whole story
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by Richard Whitman, Columnist
The study, from market research firm BWG found that marketers are planning to shift budgets from other channels with social media (31%) and linear … Read the whole story
by Laurie Sullivan
If comedian Kathy Griffin didn't impersonate Elon Musk this weekend, misleading Twitter users to believe he would vote Democrat in Tuesday's election, the general … Read the whole story
COMMENTARY
by Joe Mandese
At a time when the majority of Americans now get their news from digital devices and platforms, there's been a surge in consumption of … Read the whole story
by Robert Williams
More than half of voters said they're extremely concerned about biased media, but there are differences among people from different political affiliations. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new TV detective character applies his Jewish faith and grasp of Talmudic law to cases he works for the NYPD in Brooklyn. Read the whole story
COMMENTARY
by Karlene Lukovitz
Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Could social media troubles with advertisers be a benefit for traditional, legacy TV networks such as Fox News Channel, MSNBC and CNN? Read the whole story
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by Karlene Lukovitz
The move expands an existing partnership for viewability and invalid traffic measurement. Read the whole story
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by Richard Whitman, Columnist
Out of this year's 45 winners, Procter & Gamble was the most awarded client-side marketer with six wins, while McCann, New York, won the … Read the whole story
by Steve McClellan
He's leaving next year and will be succeed by Joanne Wilson, currently CFO at soft drinks company Britvic. Read the whole story
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by Karlene Lukovitz
The bidder is focused on deals via integrations with Magnite, Xandr, GrlwedTV and others. Read the whole story
by Wayne Friedman
Political advertising for the midterm elections rose 900% vs. the prior-year period to $129.3 million, beating its 2018 results by 84% and just $3.1 … Read the whole story
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by Karlene Lukovitz
The aim is to increase buyer and publisher adoption of contextually enriched TV. Read the whole story