Founding members represent $10 billion in ad spending from Audible, AXA, Bayer, Danone, Deutsche Telekom Mars, Paramount, Sony, Tesco and others. Read the whole story

When Nestle tested mobile ads delivered via 4G, versus WiFi, it found no loss in reach or effectiveness, but reduced its carbon footprint 47%. Read the whole story

The new Twitter owner explained why his $8 monthly verification subscription model is a market-based solution for doing that, including the fact that every … Read the whole story

"Teletubbies" is being revived by Netflix as part of its growing list of preschool content. Read the whole story

Although other TV and CTV ad platforms have had challenges, The Trade Desk posted another healthy round of ad business for Q3. Read the whole story

To bring color to life, the premium paint brand is using new in-store and online approaches. Read the whole story

The 2022 U.S. midterm election prime-time news coverage earned 25.4 million average viewers across 13 networks -- down 29.6% from 2018 midterm results, according … Read the whole story

Initiative has a roadmap for setting technical standards and creating a structure to normalize ad buying, measurement and reconciliation across CTV, linear and broadcast … Read the whole story

John Laramie (CEO) and Josh Warrum (COO), who co-founded the company in 2010, will step away from day-to-day responsibilities and remain active through their … Read the whole story

Slightly fewer marketers are planning for virtual events, while hybrid events hold steady. Read the whole story

CEO Mark Zuckerberg takes blame for over-spending based on wrong assumptions about continued growth. Read the whole story

Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year. Read the whole story

Strobel, who was SVP ad sales for Warner Bros. Discovery Sports, is one of three senior exec lieutenants who will report to Jon Steinlauf, … Read the whole story