While the agency consensus currently projects 11.8% growth for 2022, our index averages +1.6% for the first 10 months of the year. Read the whole story
David Zaslav said the ad market now is "weaker than it was during COVID," adding: "This is a pretty big miss of the whole … Read the whole story
Advertisers are concerned about the environment on Twitter for their ads, but they have no similar concerns about extreme TV content. Read the whole story
As part of the expansion, Kroger said it will be integrating its proprietary first-party retail data with Snapchat's "immersive ad formats," including "Snap Ads" … Read the whole story
The Dec. 8th webinar follows one the Institute for Advertising Ethics held last month to benchmark the ad industry's liability for greenwashing the reputations … Read the whole story
The in-app ecommerce feature launched in U.S. after a UK rollout that was littered with issues, including a serious lack of consumer interest. Read the whole story
Netflix will stream a global live special from Chris Rock, fueling speculation that its next big move could be toward sports. But it will … Read the whole story
Second annual survey of marketers by Go Addressable finds greater adoption, positive assessments by buyers. Read the whole story
Warren Buffett's Berkshire Hathaway now owns 15% of Paramount Global's class B shares, and some analysts think this signals that the company is a … Read the whole story
Musk is "geek-smart," which can often come at the expense of other kinds of intelligence that would be a better fit in the role … Read the whole story
Tuesday's attribution accelerator sessions were themed "Tales from the Far-End of the Cutting Edge: AI & Beyond," but they could well have been subtitled, … Read the whole story
Johnson, who joins from executive director of the American Institute of Graphic Artists, succeeds Russ Klein who left in December 2021. Read the whole story
The launch is timed to the 30th anniversary of the AAF Advertising Hall of Achievement and will pair advertising luminaries with this year's AHOA … Read the whole story
The company cited its Russian operations which are being prepped for sale. The total loss on those operations is estimated at $265 million. Read the whole story
#ShopSmall, launched in partnership with American Express, will give small businesses platform insights, guidance and ad credit for eligible brands. Read the whole story
More than two-thirds of respondents to an Opera Survey said they use TikTok to search for information. Read the whole story
The activist hedge fund told Alphabet execs the company would be more efficient with fewer employees and reduced costs and long-term bets such as … Read the whole story
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Network now supports Video Ads for all in the U.S., Canada, U.K., France, … Read the whole story