As a result, the Institute for Advertising Ethics has teamed with the Alliance for Audited Media to add a new module on ad fraud … Read the whole story
MediaPost has selected GroupM as its holding company, and its Mindshare unit as our media agency of the year for 2022. A special edition … Read the whole story
Beginning in July, Nestle won't directly advertise to children below age 16 for its confectionery, ice-cream products, and beverages with added sugars. Read the whole story
The VR experience allows Lacoste customers to experience its products in a new way, entering the metaverse through a crocodile's mouth, then a showroom … Read the whole story
Twitch launched a livestream shopping event with products chosen by Amazon's Brand Partnership Studio, influencers, and sponsored brands. Read the whole story
Dentsu said the investment is designed to strengthen its own capabilities in gaming while supporting the growth of the game studio. Read the whole story
In a few weeks, Sheryl Crow has a barroom battle with Gwen Stefani on USA Network, followed by the premiere of a Christmas movie … Read the whole story
Traditional media channels are most vulnerable to budget cuts, including traditional out-of-home, print, linear television and AM/FM radio. Read the whole story
The updated outlook from BIA Advisory Services projects a 0.5% overall decline that reflects uncertain economy, lack of major elections in 2023. Read the whole story
I have spent much of the last decade or so trying to understand -- and write about -- the thorny entanglement of technology and … Read the whole story
AMC Networks Chairman James Dolan sent a memo saying there would be "a large-scale layoff as well as cuts to every operating area of … Read the whole story
Google and YouTube announced a $13.2 million grant Tuesday to the International Fact-Checking Network with the nonprofit Poynter Institute. Read the whole story
A group of broadcasters is urging the Senate to take up a controversial bill that would allow news outlets to band together to negotiate … Read the whole story
"TikTok has secretly amassed massive amounts of highly invasive information and data about its users by tracking their activities on third-party websites," a California … Read the whole story
The addition of Cottrell signals Giant Spoon's intent to compete for larger creative accounts, attract a broader range of clients, and strengthen the agency's … Read the whole story
AMC Networks is now without a CEO, as Christina Spade has suddenly resigned after three months. Spade was previously CFO of AMC, taking over … Read the whole story
The program will help stop the spread of disinformation around the globe, Google and YouTube say. Read the whole story