by Joe Mandese
The changes include "a special focus on bold creativity from independent media agencies" and "refreshes" to other major categories, as well as extending the … Read the whole story
COMMENTARY
by Joe Mandese
The last time one of the big agency forecasting units even referenced "mobile" in its year-end outlooks was in December 2020, when IPG Mediabrands' … Read the whole story
by Joe Mandese
Runners-up for the Association of National Advertisers ninth annual word-of-the-year included "hybrid" and "metaverse." Read the whole story
by Tanya Gazdik
Ford said Deering's successor would be the subject of a future announcement. Read the whole story
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by Wendy Davis
A federal judge dismissed a class-action complaint claiming Twitter violated its contract with users by asking them to provide contact information for security, then … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The billion-dollar investments that the streaming companies have been making annually to create content are far exceeding desired profit margins. Read the whole story
by Robert Williams
Marketers aim to reach consumers who have resumed many of their pre-pandemic activities away from home. Read the whole story
by Karlene Lukovitz
Heavy opposition from tech industry, digital rights groups squelched bill; next steps for Sen. Klobuchar and other supporters of the JCPA not yet clear. Read the whole story
by Colin Kirkland
Over-the-counter advertisers' spend exceeded $73 million in September and October -- with October up 30% to $41 million, a report by Media Radar finds. … Read the whole story
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by Wendy Davis
The administration argues that web platforms' failure to remove material posted by terrorists doesn't amount to aiding and abetting terrorism, but says Section 230 … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Think of taking a Super Bowl ad and adding a QR code to the screen. That is indicative of brand response. Read the whole story
by Ray Schultz
Digital expansion is a key objective for the 60-year-old title. Read the whole story