An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones. Read the whole story

"Demonstrations like this not only provide us an opportunity to participate in a huge cultural event, but also give us experience in how to … Read the whole story

Following years of good DE&I intentions, big pharma brand Sanofi is rigorously auditing its media buys to understand its compliance, as well impact on … Read the whole story

The report also found that the cost for digital services has risen sharply-as much as 50%-- since 2011 when the WFA first started doing … Read the whole story

"The Wheel" is a trivia quiz show in which contestants from all walks of life answer questions with help from celebrity guests. Read the whole story

Chan succeeds KC Sullivan, who became president of CNBC in August; reports to Linda Yaccarino. Read the whole story

Pundits will wax poetic about his decision to step down, but I suspect his "vox populi" stunt is just a cover story for the … Read the whole story

The latest convenience offers one more way for the retailer to deepen its digital connection. Read the whole story

"Avatar: The Way of Water" was the third-highest opening globally since 2020, according to Comscore, and sixth among the best domestic openings for 2022, … Read the whole story

The decision leaves Amazon and YouTube to battle it out, according to industry reports. Read the whole story

Kinsella was president of TVSquared when Innovid acquired it in March. Read the whole story