• by Joe Mandese  @mp_joemandese, December 19, 2022

The quasi virtual band Gorillaz gave a "live" performance in New York City's Times Square and London's Piccadilly Circus over the weekend, albeit on some premium digital out-of-home advertising screens.

The first-of-its-kind immersive stage performance took over screens operated by Outfront Media in New York and Ocean Outdoor in London, to promote the band's new track, "Skinny Ape."

"The scale of this innovative AR experience uniquely leverages the physical architecture, [out-of-home] media, and Google's Geospatial API to blur the lines of a physical, digital, and virtual activation," Outfront Chief Product Experience Officer Jason Kuperman boasts, adding, "Technology demonstrations like this not only provide us an opportunity to participate in a huge cultural event, but also give us experience in how to apply emerging technologies in the most creative and impactful ways in OOH media."