A MediaPost analysis of unweighted monthly Standard Media Index data, shows U.S. ad spending rising little more than 3% last year, far less than … Read the whole story
"By using outdated technology," the agency says it is "enticing" bleeding-edge talent to "leave the virtual world for an instant to show their talent … Read the whole story
Mindshare's brand refresh separated the terms "mind" and "share" to connote a new kind of collaboration with the other professional services entities it does … Read the whole story
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertising in a sprawling antitrust complaint. The federal government and states are seeking … Read the whole story
Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now. Read the whole story
The superb new mystery drama "Poker Face" is like a travelogue on a blue highway to nowhere. Read the whole story
DirecTV said Newsmax's new demand for carriage fees caused the decision. Newsmax claims pressure from Congressional Democrats was responsible. Read the whole story
Advertisers and agencies see the highest match rates from DCRs that they control, at an average of 52%. Read the whole story
If only one generation could vote, and if everyone's future depended on that vote, which generation would you choose to receive the ballots? Read the whole story
With the upfronts in view, Disney hopes to offer targeting capabilities well beyond those of arch-rival Netflix, via its proprietary ad server. Read the whole story
A broad view of recent industry initiatives to create standards for audience measurement goes beyond who these groups include to look at the upfront … Read the whole story
Against the backdrop of a potential recession and a billion-dollar defamation case, Fox Corp. has decided not to pursue a re-merger with News Corp. … Read the whole story
"Facebook's potential reach metric is a fundamental metric that is material to every advertising purchase and its inflation distorts advertising markets to the detriment … Read the whole story
Such a move might be another step toward an eventual merging of the Showtime streaming service into Discovery+. Read the whole story
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platform with a direct deal with Hulu through Disney ad sales promoting a … Read the whole story
Meta has signed on to deliver a package of 52 live NBA games on its Meta Quest VR headset. Read the whole story
The owner of the paper denies a report that he is selling the "Post" to fund a purchase of the Washington Commanders. Read the whole story
The NFL Playoffs were down 3% in viewership for the first two weekends vs. a year ago, according to Nielsen data. The NFL pulled … Read the whole story
This is the third deal in Microsoft's long-standing partnership with OpenAI. Now, Microsoft will commit more money to "advance cutting-edge AI research and democratize … Read the whole story