The company spent an estimated $335 million on measured media globally in 2022, according to agency research firm COMvergence. Read the whole story

Penn reaffirmed the company's long-term goal of 10% to 12% organic growth annually, which he predicted the company would exceed in the 2024-25 cycle … Read the whole story

The rise of streaming services that pay music artists mere fractions of pennies for their work, will, I believe, take an even darker turn … Read the whole story

Major League Baseball is seeking to up the ante on action this season with new rules aimed at generating excitement and shortening the games. Read the whole story

At its first global ad summit, Pinterest announced its new ad offerings, including a video ad placement on the mobile app to appear on … Read the whole story

In-home readers are more engaged, and some studies confirm that the majority of consumers discuss and make purchase decisions at home. Read the whole story

Twitter is asking a judge to throw out a lawsuit over allegations that the company incorporated users' email addresses and phone numbers into an … Read the whole story

Netflix is breaking new ground for streaming service extensions, again. Read the whole story

Hogue will handle Hearst's data strategy across its consumer business. Read the whole story

Publication is working with gaming firm 888 Holdings. Read the whole story

Consumers also saw the possibilities for several marketing-related functions. Almost half (44%) said customer service is a good application for the AI chatbot. Read the whole story