A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers. Read the whole story
Ashwini Karandikar, 4 A's executive vice president of technology and data, discusses the issue. Read the whole story
Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health. Read the whole story
According to Fractal Analytics' research, most people decide whether to buy something they see in an ad in 920 milliseconds. "Particularly interesting is that … Read the whole story
Microsoft will integrate the technology behind ChatGPT into its workplace software -- upgrading PowerPoint, Word, Excel and Outlook with new abilities in its latest … Read the whole story
Marcus, now on CIMM's board, says measurement is "a team sport, and it's hard to be both fast and right," but the recent progress … Read the whole story
After paying a reported $14 billion for rights to the NFL Sunday Ticket, the leading vMVPD is upping its basic price from $64.99 to … Read the whole story
It's the first time the award has gone to the same marketer in consecutive yeasrs. The award coincides with a new program track at … Read the whole story
Most times, a walled garden is essential to ensure a reliable, functioning ecosystem for users, and is where many companies focus their resources for … Read the whole story
Former president Donald Trump has no valid claim that his First Amendment rights were violated when he was kicked off Twitter, the company is … Read the whole story
All impressions running on GumGum's ad exchange will now have enhanced brand safety protection through Verity, the company's proprietary and accredited contextual intelligence platform. Read the whole story