The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version will be released in late April. Read the whole story

The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. Read the whole story

She will continue to lead the Affiliate Marketing & Partnerships practice for Mindshare and GroupM across the Americas region. Read the whole story

The passage of time in TV is reflected in some of the advisories and news releases received here recently from all corners of the … Read the whole story

Curran, a 17-year veteran of digital media services, most recently served as executive director, performance strategy at GroupM and previously worked at Digitas and … Read the whole story

Google has always been against featuring more ads or paid promotional material than publisher content on a webpage. A study released Monday reveals why. … Read the whole story

The "JIC" is trying to bring YouTube, which objects to limiting cross-media measurement standards to "long-form" video, into the fold. Read the whole story

Sam's Club on Tuesday gave advertisers a way to attribute in-store consumer purchases to online search ads Read the whole story

A similar federal bill was dropped last year while facing Read the whole story

Analysts now say Netflix may continue to see modest gains for its ad/media product, and much of its new and/or transitioning business to an … Read the whole story

IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-supported plan following the partnership announcement in 2022. The goal is to ensure … Read the whole story

MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in content spending this year while others will climb. Walt Disney will lead all … Read the whole story