Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer

Long-time GroupM executive Kerry Curran has joined Gen3 Marketing as Chief Growth Officer, a new position at the independent affiliate-marketing agency.

Curran -- a 17-year veteran of digital media services at GroupM, Digitas, iProspect and other agencies -- most recently served as executive director of performance strategy at GroupM, as well as a member of the executive team of its performance marketing division, Nexus.

Before that, she was the U.S. head of programmatic account services at GroupM's Xaxis unit.

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