GroupM media agency Mindshare has promoted Patricia Marange to Executive Director, LA Office Lead and Head of Affiliate Marketing.
Marange succeeds Daniele Kohen, who left Mindshare to become Head of International Media at Universal Pictures.
The agency’s LA office serves clients including Qualcomm, Dollar Shave Club, convenience store chain ampm, and kiwifruit marketer Zespri.
Marange is an 18-year industry veteran who most recently led the Affiliate Marketing & Partnerships practice for Mindshare and GroupM across the Americas region. She led that practice at Neo Media World before the performance agency’s integration with Mindshare. She’ll retain those responsibilities along with the new role of leading the LA office.
“Our LA office has an incredible culture, spirit, and client base,” says Marange. “I’m excited to work even more closely with these teams as we continue to drive Good Growth for our clients and the industry at large.”
Earlier in her career she was a senior account manager at shopping app Rakuten and a business development manager at NYU’s Stern School of Business.