• by Wayne Friedman , Staff Writer, 3 hours ago

There were “some mixed” results for President Trump on Republican endorsements during recent the primaries, according to Kristen Welker, host of NBC's “Meet the Press” during an interview on a station WRC-TV in Washington D.C.

What defines “mixed” in this context? It seems Trump has some different perceptions. He believes those remarks are very wrong and wants the Federal Communications Commission to look into it -- in a big way -- with Welker facing “punishment.”

Welker also noted -- in the same interview -- that “most recently his pick of Senator Darline Graham, the sister of the late Senator Lindsey Graham, was successful in her primary battle.”

So it looks like what she said there was a good thing. This is the media marketing minutiae we find ourselves focusing on in this midterm election season.

The objective, according to analysts, is to salvage some positive remarks directed for those the hardcore Trump fans in the midterm elections to come.

This is because publicly clashing with prominent news anchors reinforces Trump's messaging that mainstream media outlets are dishonest and biased against him. Could a pro-Trump candidate-linked TV commercial be coming to amp things up?

For 2026, the White House says -- by way of USA Today -- that when looking all congressional and governor's races, Trump-endorsed candidates had 261 wins out of 270 races. So with 9 losses, does that define “some”? Or “mixed”?

Other data: NBC News has said six Trump-backed candidates for the House of Representative and governor lost their primaries in August.

What do prospective voters who are favorable or not toward Trump-endorsed candidates think? We don’t know yet. 

Perhaps more TV content -- promotional, programming and otherwise -- is needed.

The polls may indicate record low approval ratings for Trump. How much of that is an effective marketing tool on TV these days when it comes to voters?

The most recent Fox News poll conducted in July says Trump’s overall approval rating is at 39%, Other polls show numbers in the low-30% range. But Republicans are still on his side, even with his job performance on the Iran war at 66%.

The bottom line is that Trump says Welker “is going to loom large over these midterms.”

How will networks, streamers, and media deliver that message? We need to find more TV definitions.