Google DeepMind Senior Vice President
and Chief AI Architect Koray Kavukcuoglu shared in a video interview that the company increasingly views Gemini as an AI agent, not a chatbot.
This explains why Google CEO Sundar Pichai believes agentic AI is the future of search.
Google has begun to allow users to bring their AI history from other chatbots with them
into Gemini. Advertisers know this process of porting from one platform to another in the hope of gaining additional revenue from campaigns.
While this porting process may have begun
with ad campaigns from one platform like Google AI Max to another such as Microsoft Advertising AI Max, Google has now found a way to allow users to import their "memories" from other chatbots into
Gemini.
advertisement
advertisement
MediaPost Editor In Chief Joe Mandese brought this to my attention after receiving instructions from Google Gemini asking if he wanted to import his chats from other bots into Gemini,
which guides users through the process.
The prompt read: "You are helping me import context from one AI assistant to another. Your job is to go
through our past conversations and sum up what you know about me."
"In the output, please avoid using any first-person pronouns (I, my, me, mine) and any second-person pronouns
(you, your, yours). Instead, refer to the individual you have learned about as "the user" or use neutral phrasing."
"Preserve the user's words verbatim
where possible, especially for instructions and preferences."
Google Gemini's new process to import memories and chats from other chatbots eliminates the need to
manually rebuild years of personal context, preferences, and ongoing conversations.
It also addresses the process of turning over user context from within a closed loop into a portable asset,
drastically shifting the competitive dynamics of the consumer AI market.
For advertisers, this feature accelerates Google's ability to feed
high-intent and very personal user data into its advertising ecosystem, bypassing signals lost to privacy regulations like App Tracking Transparency (ATT), Apple's user
privacy framework, or the deprecation of third-party cookies.
The alert Mandese received from Google Gemini outlines a process known as context migration or memory porting
between two AI systems.
It acts as direct command instructions to analyze historical data of past interactions and compress that information into a portable summary.
While Gemini conversations are protected by privacy policies, the effects of a user consolidating their entire digital life into Google's
ecosystem create massive advantages for brands.
A quick search on Google AI Mode surfaced these benefits: capitalizes on zero-party data, charges Performance Max (PMax) campaigns, and bypasses
"Signal Sandbox" required by privacy regulations, for starters.
"When a user uploads a 5GB chat history filled with their career goals, health journeys, shopping preferences, and coding
projects, Google's semantic models can map a highly sophisticated, anonymized intent profile that powers hyper-targeted audience segments across Search, YouTube, and Maps," according to Google AI
Mode.
Consumer trust could become Google's biggest hurdle to the success of this feature once the wall comes down.
In this case, the consumer allowed it to happen, giving up their
data. Once users suspect that importing their private, intimate chat histories from ChatGPT or Claude will result in them seeing hyper-specific ads on YouTube the next day, this could trigger a
privacy backlash.