"Google's ad business is under threat," said Insider Intelligence senior analyst Max Willens. "YouTube revenues declining again, and Search and Other revenues rising less … Read the whole story
How do you NOT get to Carnegie Hall, if you're Paramount's upfront pitch team? You practice dining, dining, dining! Read the whole story
Spark Foundry, part of Publicis Groupe, will assume all media planning and buying duties, including mass media, digital media, and retail media both on … Read the whole story
Sentiment about the amount of advertising on Netflix likely is affected by people's experience with ad-free streaming. Read the whole story
Lawmakers in Tennessee have passed a privacy bill that doesn't appear to give consumers the right to reject common forms of online behavioral advertising. Read the whole story
The 100%-AI ad from the official Republican campaign body appears to signal use of AI for even more misleading ads than in 2020 by … Read the whole story
California Attorney General Rob Bonta says the state's new Age-Appropriate Design Code "serves compelling interests in protecting children from intrusive, privacy-violating practices all too … Read the whole story
Barrie Gruner adds brand marketing to her oversight of content marketing. Read the whole story
One reason: It has something to do with being unable to remove My AI from your inbox. Read the whole story
Will ad buyers be tickled to hear that CTV ad fraud's $144 million in annual losses pale in comparison to fraud in other digital … Read the whole story