"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung's Justin Evans disclosed. Read the whole story

The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, AMC Networks, Disney, Sony Pictures Television and TelevisaUnivision. Read the whole story

"I can't believe it's newfront uptime -- um, newfront upfront time," Roku's Charlie Collier flubbed after being weirdly introduced by Al Yankovic at his … Read the whole story

The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform to match brands and talent with TelevisaUnivision programming. Read the whole story

After spending an hour pitching newfront attendees on its ability to create authentic human connections, Snap unveiled "My AI" to supplement or replace them. Read the whole story

"While viewing, a notification prompts the viewers they can shop just what they're watching," NBCU's Peter Blacker explained during Peacock's newfront pitch. Read the whole story

Yikes, he's aliiiive! What a shocker for this episode to open on a close-up of Logan's giant, pock-marked face. Read the whole story

"This revision is the product of a thorough review by Nielsen that revealed irregularities in the encoding that enables Nielsen's measurement of TV viewing … Read the whole story

Roku also announced new ad opportunities tied to its home page and screensaver, and a prime-time reach guarantee. Read the whole story

"This report definitively shows that in-house agencies have become a firmly entrenched part of the holistic marketing ecosystem and are now a mainstay among … Read the whole story

NBCU is starting up new ad innovations, combining its linear TV networks and Peacock -- including a company-wide "takeover" effort for a brand. Read the whole story

By that, he meant his new Samsung TV Plus "Conan O'Brien TV" show will be free to viewers, not advertisers, per se. Read the whole story

Advertising items up for auction in June are part of a sprawling collection of wide-ranging TV artifacts assembled by one man. Read the whole story

Unlikely partners Apple and Google jointly submitted a proposal for industry specification to help fight misuse of Bluetooth location-tracking devices for unwanted tracking. Read the whole story

As an extension of its commitment the agency will be donating $1 million dollars in agency resources to advance the goals of organizations. Read the whole story

For nearly 60 years, "Star Trek" has been part of the television landscape. During its three season run on NBC (1966-69), The Original Series … Read the whole story

Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research … Read the whole story

Roku says the restaurant chain will reach 40 million homes per month via the Roku City deal. The activation will offer a wide range … Read the whole story

Amazon unveiled a slate of streaming content and ad capabilities at the IAB's 2023 NewFronts Monday. Amazon Live will now produce shoppable livestream content … Read the whole story

The Writers Guild plans to picket at least some of the upfront presentations in Manhattan, as well as many media company locations in New … Read the whole story