by Steve McClellan
The reorganization brings together Data, Analytics & Martech and Investment disciplines in the region into one collaborative and integrated team, which will be led … Read the whole story
COMMENTARY
by Joe Mandese
"Vogue World," that is. Watch legendary editor Anna Wintour explain how Conde Nast is transforming a post-pandemic Lower Manhattan street fashion show experience into … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
My takeaway after a week of newfront presentations: video of all kinds is a conduit for connecting brands with consumers. But now it's on … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Have TV producers evolved into Chicken Littles who cannot stop clucking that the sky is falling? Read the whole story
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by Steve McClellan
The companies said Comscore is the only alternative ratings service that will be utilized by Magna for local television. Read the whole story
by Colin Kirkland
Instagram is testing a generative AI feature that would allow users to create custom stickers -- animated GIFs added to user's Stories -- based … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Our industry lost one of its all-time best executives -- and, most importantly, human beings -- when Nick Johnson, chief revenue officer at Spotter, … Read the whole story
by Joe Mandese
The appointments follow the three-year-old media shop's appointment as media AOR for Nature's Bakery, RedKap and Bolt. Read the whole story
by Wayne Friedman
Scripted TV content projects dipped 24% YoY the last nine months of 2022, with 108 orders in Q4 2022 -- down from 152 TV … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Going forward, it will be more difficult for writers to determine where they will land, in terms of value, in a TV series production. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
AI "can already do a vastly better job of crafting a seemingly authentic message than your average con artist," although it "may not be … Read the whole story
by Sarah Mahoney
The latest numbers prove Etsy is still hanging on to its pandemic popularity and finding new strength in both performance and brand marketing efforts. Read the whole story
by Wayne Friedman
Paramount's D2C losses grew by 12%, while its overall D2C businesses had revenue growth of 39%. Advertising was up 15%, with subscription revenue 50% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The first-of-its-kind partnership gives The Trade Desk's DSP the first access to the global AccuWeather Data Suite in North America, Europe, the Middle East, … Read the whole story
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by Wendy Davis
A federal judge threw out the FTC's complaint accusing mobile data broker Kochava of engaging in an unfair business practice by allegedly selling consumers' … Read the whole story
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by Richard Whitman, Columnist
The remit covers the company's US Addiction Sciences and US Behavioral Health business units. The company is known for manufacturing drugs that help treat … Read the whole story
COMMENTARY
by Karlene Lukovitz
The opt-in rate for Apple's consent scheme was 25% a year ago. Within gaming apps, it's jumped to 36%. Read the whole story