Total linear daytime ad impressions have grown to 860.3 billion, for a 17.7% share of linear TV viewing from Sept. 5, 2022-May 29, 2023. … Read the whole story

The former head of communications at NBCUniversal Global Advertising and Partnerships said his new role will focus on Twitter 2.0's "business operations." Read the whole story

Irwin's resignation marks another loss from Twitter's content-moderation team. Irwin was named Twitter's head of trust and safety in November, overseeing content moderation -- … Read the whole story

Advertisers may wonder how YouTube's reversal of its decision to take down content claiming fraud, errors or glitches occurred during elections will impact decisions … Read the whole story

Creating more positive environments in brand messaging leads to new opportunities for marketing and promotion efforts, a survey by Morning Consult and Pinterest shows. … Read the whole story

ArcSpan's new reach extension platform enables publishers fulfill audience demand by delivering users who are "off-platform," acquiring them programmatically from other publishers. Read the whole story

Shockingly, new research shows only a minority of adults -- including LGBTQ+ ones -- explicitly support brands selling products related to LGBTQ+ pride month. Read the whole story

"Stars On Mars" poses survival challenges to its participants until at the end of the show one of them is crowned "the brightest star … Read the whole story

While economics and market fragmentation are big factors, it also has a lot to do with the KPIs marketers use to benchmark business outcomes. Read the whole story

Disney, which recently pulled more than 50 titles from Disney+ and Hulu, expects to pull more, and take another substantial write-down. Read the whole story

"Defendants design social media apps that target kids but are not safe for them to use," lawyers for the families say in papers filed … Read the whole story

Major advertisers should maintain their TV campaigns in the summer season, which could boost their "share of voice" by up to 36%, a study … Read the whole story

The IPG network has a new octopus logo, but now the gloves are off and the creature is more abstract with the potential of … Read the whole story

Publicis said the transaction would bolster Publicis Sapient's existing expertise in commerce solutions and bring added resources to the operation's capabilities in strategy, product, … Read the whole story

C2PA is striving to get support for the development and acceptance of standards for content authentication which are seen as increasingly critical with the … Read the whole story

The headset, starting at $499 a month, will likely enhance "passthrough," called "the heart of mixed reality" by tech reporter Mark Gurman. Read the whole story

"Facebook clearly and repeatedly made disclosures to users about its policies such that the reasonable user could not have been misled," judge Maurice Ross … Read the whole story

Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generative AI to give brands and agencies the capacity to build tailored creative … Read the whole story

The job cuts, which amount to around 2% of Spotify's workforce, are a "necessary" step toward capitalizing on the company's evolving podcast ecosystem, explained … Read the whole story