The long-time media agency exec (MediaCom, Havas, Publicis) has been replaced by Andrea Suarez, president of bespoke Nestle unit Thrive, but insiders say there's … Read the whole story

It's HD's first work for the client who is handling creative duties for the new wellness brand in house. The agency launched its media … Read the whole story

Guideline is the new name of PC Dreamscape, the private equity-backed media data and planning portfolio company that previously acquired the two ad-spending and … Read the whole story

The blue-collar strippers of "The Full Monty" are 25 years older, and they are fed up with what has happened to their world. Read the whole story

LinkedIn is launching a suite of tools including the "CMO Scorecard," "B2B Index" and "B2B Leaderboard" intended to help companies better understand how brand … Read the whole story

"MusicGen" is a open-source text-to-audio generative AI tool that can turn "an 80s driving pop song with heavy drums and synth pads in the … Read the whole story

The FTC is set to file for an injunction that would enable it to stop the acquisition before the deal's July 18 deadline, a … Read the whole story

Even as owner and CTO Elon Musk continues to cast a sophomoric spell, new CEO Yaccarino lays out Twitter 2.0's new reality. Read the whole story

BMW's big year-over-year spend increase for May was due largely to NBA playoff games, which accounted for nearly 80% of BMW's monthly outlay. Read the whole story