The antitrust suit alleges that Google forces publishers to sell growing shares of ad space to Google at depressed prices. Read the whole story
CANNES -- "Cannes is back!," Jon Bond proclaimed in an Instagram post this week showing a photo of the ad industry packed "20 deep" … Read the whole story
The new brief, entitled 'The Big C,' will be given this Thursday morning in the Lumiere theatre, at the Palais in Cannes and is … Read the whole story
Spark Foundry was second-ranked followed by independent agency Horizon Media. Read the whole story
Nielsen has struck a deal with EDO, where its data will be included in Nielsen One Ads. Nielsen's measurement data will be included in … Read the whole story
Summer's annual shark showdown between NatGeo and Discovery arrives next month, but for the fifth consecutive summer, "Sharknado" is missing. Read the whole story
Google searches around an alternative to Reddit have risen by 127% since the platform blackout started, data released Tuesday reveals. Some states are more … Read the whole story
Reels and AI were the focus of Meta's presentations at Cannes this year. Meta has announced plans to expand and enhance Reels ads, as … Read the whole story
The new operation will bring together various creative, health and media studios under the new "POP" entity comprising over 550 staffers across 13 locations. Read the whole story
"Teens overall are experiencing a number of harms online -- but LGBTQIA+ youth often experience some of the worst of it," Fairplay says in … Read the whole story
Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making … Read the whole story
The proposed National AI Commission Act would establish a panel to review the current approach to regulation, and develop a "risk-based framework." Read the whole story
Walmart Connect and WBD are among the latest to use UID2 as a solution for targeting consumers in privacy-compliant ways as cookies are phased … Read the whole story
Whoop is part of a $90.73 billion global business in wearable sports devices, and the category is forecast to grow 13.5% annually, to $249.88 … Read the whole story
Unified ID 2.0, started up by The Trade Desk in 2018, is an open-source framework of publishers, advertisers and digital ad platforms that can … Read the whole story
Ten-year agreement is unusual for its length, as well. CEO Byron Allen sued Nielsen in 2022, claiming "intentional misrepresentation." Read the whole story
"We've been hearing from creators and public figures who are interested in having a platform that is sanely run," says Meta chief product officer … Read the whole story
Integral Ad Science is rolling out new ad-measurement tools for Reels on Facebook and Instagram, expanding a partnership that began in 2016. Read the whole story
Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics. Read the whole story
While the news we watch pushes all our hot buttons, it doesn't serve a useful purpose but does the exact opposite, leading to mental … Read the whole story
The deal gives Omnicom access to Google's Imagen, an AI-based model that can create highly realistic looking images via text commands. Google unveiled the … Read the whole story