The Dentsu unit succeeds incumbent IPG Mediabrands Initiative, which did not participate in the review for the Danish multinational brewer's account. Read the whole story

The 48-page publication is a primer for agencies and advertisers on the parameters of planning and buying retail media, as well as creative executions. Read the whole story

The Fiddler AI Observability platform provides root cause analysis and insights on how models can improve for better business outcomes. The platform is designed … Read the whole story

The new MoffettNathanson analysis projects Hulu's ad business will rebound 5% to $3.27 billion next year, and another 5% to $3.44 billion in 2025. Read the whole story

The TikTok-like Discovery Feed will host stories resembling those on other leading social platforms. Read the whole story

A MediaPost analysis of 26-months of releases from Fox's publicity department reveals its NFT/blockchain hype peaked in late 2021/early 2022. Read the whole story

Threads has benefited from the popularity of sister app Instagram, which is used by 45% of U.S. consumers. Read the whole story

Mayer-Jones joined the "Post "as head of North American client partnerships in July 2022. Read the whole story

Twitter may be looking to professional streamers and podcasters interested in uploading exclusive content to the app. Read the whole story

Lexus upped its estimated June national TV ad investment by 19.2% year-over-year, with a notable 88% YoY increase during U.S. Open Golf Championship. Read the whole story

At Cannes last month “Working with Cancer”  announced plans for a competitive pitch for its 2024 global ad campaign, which, like this year’s campaign, is … Read the whole story