MediaPost Publications - MediaDailyNews 08/21/2023

GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
by Joe Mandese
The new offering is the latest in an array of signals GroupM has been using to weed unsavory domains and traffic from its client's … Read the whole story
'National Cinema Day' Looks To Build Moviegoing Business Again This Year
by Wayne Friedman
The movie industry is offering steeply discounted movie tickets as part of National Cinema Day. Moviegoers can access 3,000 movie cinema locations with more … Read the whole story

Verizon, Disney Discuss ESPN D2C Partnership
by Karlene Lukovitz
Verizon's CEO has openly expressed interest in partnering on a D2C version of ESPN's cable network. Read the whole story
COMMENTARY
Behind Amazon's Move To Expand Ads On Third-Party Sites
by Laurie Sullivan, Staff Writer
Skai has worked with Amazon for several years. Nich Weinheimer, Skai EVP of strategy, discusses the benefits for Amazon and advertisers, and why the … Read the whole story
Merkle Expands Google Cloud Partnership Into AI Practice
by Laurie Sullivan
Merkle and Google Cloud have expanded a long-time partnership in the U.K. to include a practice focused on artificial intelligence. Read the whole story
COMMENTARY
Prince Andrew Is Latest Subject Of A&E's 'Secrets' Series
by Adam Buckman, Featured Columnist
The word "secrets" is a powerful word whose effectiveness has been proven over and over again. Read the whole story
YouTube, Universal Music Group Announce Incubator, Principles For AI
by Laurie Sullivan
YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which helped create three music principles … Read the whole story
COMMENTARY
Apple's Potential ESPN Bite: Sports Leagues Or Sports TV Network Focus?
by Wayne Friedman, Staff Writer
Selling all of Disney to Apple? Nah.. Think more strategically. How about just ESPN? Read the whole story
tvScientific Bows Cost-Per-Outcome CTV Ad Buying
by Karlene Lukovitz
Payment/costs are based on achievement of predetermined outcomes such as sales, ROAS, CPA. Read the whole story
YouTube Prevails In Battle With Content Creators Who Alleged Discrimination
by Wendy Davis
A federal judge has thrown out a lawsuit by content creators who accused YouTube of restricting or de-monetizing videos based on racial identity. Read the whole story
Judge Throws Out Privacy Claims Over Meta's In-App Browser
by Wendy Davis
A federal judge on Friday dismissed a complaint alleging Meta Platforms wrongly tracks smartphone users who access the web through Facebook's and Instagram's in-app … Read the whole story
COMMENTARY
Actor Gets $0.81 Residual Check For Original NBCU Episode On Streaming
by Wayne Friedman, Staff Writer
If big TV-based network media companies are having trouble making money and actors and writers say they're not getting a decent wage via streaming … Read the whole story
COMMENTARY
Marketing Plan Actions To Retain Profitable Brand Users Who Are Brand Loyalists
by Mike Donahue, Op-Ed Contributor
1) Focus on product development, messaging and customer service to retain profitable users2) Create organizational alignment around customer non price promotion value3) Invest in … Read the whole story
Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids' Privacy Issues
by Karlene Lukovitz
Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal … Read the whole story