The bad news is his 2023 forecast comes in at nearly half the growth rate of the Big 4 holding company consensus. The good … Read the whole story
"Our earlier study clearly demonstrated that there are a significant number of marketers who want to invest in diverse media suppliers but need help … Read the whole story
The former Targetcast/Assembly innovations exec says the shop will focus on paid media and "innovative product development." Read the whole story
The cable company accuses Disney of demanding a fee increase in order to finance the production of content earmarked primarily for streaming. Read the whole story
More effective than email, the returns on this used-to-cost-too-much channel keep improving - especially for companies in feel-good product categories. Read the whole story
Inscape says those who have sharply reduced cable and satellite viewing time but kept their legacy TV bundle -- "quiet quitters" -- are a … Read the whole story
The Roku Channel is just the latest to cut licensed content in the pursuit of improved bottom lines. Read the whole story
"'Health' information is no longer just about prescription records and medical diagnoses issued by doctors," the industry self-regulatory privacy group NAI says in a … Read the whole story
As part of its Project Clover initiative, TikTok announced Tuesday it has opened the first of three European data centers and is transferring users' … Read the whole story
Charter does not want long-term linear TV deals with network groups that would worsen legacy pay TV programming issues. Cable operators are increasingly weary … Read the whole story
Meta may be partnering with LG Electronics to build and deliver future virtual-reality headsets, including a successor to the Quest Pro, in hopes of … Read the whole story
Rather, they are more likely to experience political content on non-news sites. Read the whole story
The automaker announced today the creation of a brand marketing team and appointed Emilie Cotter to head it, effective immediately. Read the whole story
A new Arkansas law requiring social platforms to verify users' ages and prohibiting teens under 18 from having social-media accounts without parental permission likely … Read the whole story
But WBD raised its free cash-flow forecast due to a record-breaking box office for "Barbie" and lower costs in some areas. Read the whole story
Tubi had 64 million monthly active users in February and has amassed nearly four billion streaming hours over the first six months of this … Read the whole story
Customers can also be superheroes and help children who are waiting in foster care. Read the whole story