Fox Corp's free ad-supported streaming platform Tubi TV has grown sharply over the last six months -- up 16% to more than 74 million monthly active users.
Tubi had 64 million MAUs in February, and
has amassed nearly four billion streaming hours over the first six months of this year, according to the company.
According to Nielsen Gauge’s July measure, Tubi is at 1.4% share in
total TV viewing time (up from a 1.0% share in February).
Tubi is now tied with Warner Bros. Discovery’s Max; and higher than NBCUniversal's Peacock (1.2%) and Paramount Global's
Paramount+ (1.0%).
In addition, Tubi also has had higher growth than similar competitors -- among free, ad-supported streaming services. The Roku Channel is at a 1.1% share, while Pluto TV is
at 0.9% share.
Tubi says that at its current viewing level, the streamer would rate as a top-five linear cable TV network.
Anjali Sud, the new chief executive officer of
Tubi, says the streamer has seen 47% growth in ad revenue and 65% more total viewing time in the fourth quarter 2022 versus the same period the year before.
Fox chairman and CEO Lachlan
Murdoch has estimated Tubi advertising revenue could hit $1 billion this year.
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