The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates. Read the whole story
For a channel that literally was the vanguard of the music video world, I find it strange that one of the few music-related videos … Read the whole story
For the VMA's 40th anniversary, MTV is partnering with Snapchat to deliver new AR lenses that allow users to vote for a specific music … Read the whole story
Except for a brief stint at Omnicom's PHD, diSapia has spent more than a decade at IPG Mediabrands' UM unit, most recently as Chief … Read the whole story
Dubbed d.scriptor, Dentsu says the new tool, "allows us to use AI to speed up processes and scale output while maintaining the critical human … Read the whole story
They say a picture is worth a thousand words, so I'm using one -- the cover of Erwin Ephron's "Media Planning" -- because it … Read the whole story
The single most important thing today is the role research is playing in media planning. Some remain anchored in Erwin Ephron's decades-old recency work, … Read the whole story
Consider this: The impact of a single exposure is a point in time. Once it passes, its effect fades, but the long-term impact of … Read the whole story
Spectrum TV Select subscribers will get the Disney+ ad-supported tier and the new ESPN flagship streamer, once launched. Read the whole story
The planet Earth is in for a whale of a problem as the great mammals of the sea suddenly begin to attack humans. Read the whole story
"Legislation like KOSA would make our kids less safe, not more safe," parents of transgender kids say in a new letter to lawmakers. The … Read the whole story
If you find yourself uncertain about the right compensation model for your paid influencer partners, you are not alone. Two things that we do … Read the whole story
CFO Paul Harrison will leave the company at the end of the month. No replacement has been announced. Read the whole story
All three executives are based in London and will report to Matt Adams, Assembly Europe CEO, and will work with him and the rest … Read the whole story
Survey respondents in the US indicate that they plan to increase programmatic DOOH spend by a third (33%) over the next 18 months. Read the whole story
Online shoe store Hey Dude has agreed to pay $1.95 million for allegedly suppressing negative reviews, and violating Federal Trade Commission regulations regarding shipping … Read the whole story
Skai estimates retail media spend on advertising fell 26% in August, while cost per click dropped 12% and average spending per day dipped 26%. … Read the whole story
Thomas Ma, TikTok creative marketing partner and managing director, Sapphire Studios, discusses UGC trends, Tiktok's social dominance in the and how brands can make … Read the whole story
N.A. will be No. 3 in streaming homes and its share of streaming sub revenue will fall below 50% in 2024. Read the whole story