The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectations for a recession, and easier comps with last year as key factors … Read the whole story

While ad demand is beginning to rebound again, the growth is almost entirely among digital media, according to IPG Mediabrands' Magna, which forecasts continuing … Read the whole story

The first 'TNF' game of the season was up 8% to 16.6 million for over-the-air and streaming viewers, Amazon said, with results from Nielsen's … Read the whole story

Online influencers, game makers and others who post online ads aimed at children should clearly separate the ads from surrounding content, the FTC advises … Read the whole story

First made public in 2021, "Krapopolis" is not exactly ancient history, but it has taken two years to finally come to Fox. Read the whole story

Meta is prepping marketers for the world's "first AI-powered holiday season" with the launch of automated budget scheduling and bid multipliers to help make … Read the whole story

Here is a little roundup of relevant news and analysis, starting with what likely is the biggest story of the week. No, it's not … Read the whole story

Spotify is expanding its suite of promo tools with "Songwriter Promo Cards" for songwriters who are trying to get discovered on the music streaming … Read the whole story

In an effort to avoid missing more NFL and college football games, Nexstar and DirecTV have agreed to return TV stations to DirecTV pay … Read the whole story

Jason Kilar has joined the board of directors at Roblox in an effort to expand the company into a more dynamic media and entertainment … Read the whole story

Amazon has released a feature for merchants' websites called Buy with Prime Cart intended to increase the amount of items bought through an online … Read the whole story

The eBay Ads Holiday Guide reveals the impact of holiday ads based on consumer decisions and projects holiday spending trends with insights on how, … Read the whole story

Disney has lost several senior-level executives in the past year. Read the whole story