Only two of 15 streaming platforms gained in household reach -- Netflix and YouTube -- as measured by TVision Signal, over a 10-month period … Read the whole story

If Alexa users weren't aware of the company's ad-targeting practices, it's because "they chose not to read Amazon's terms," the company told a federal … Read the whole story

Just about all of TV's perennial Christmas classics are ready for their close-ups this year on readily accessible broadcast TV and basic cable. Read the whole story

Apparently not content with merely transporting passengers from one city to another, United Airlines reportedly may get into the behavioral targeting business. Read the whole story

The global campaign combines in-game experiences, immersive digital content and IRL event marketing. Read the whole story

Of nearly 261 companies that spent over $1 million advertising on X/Twitter from January 2022-October 2023, 86% have reduced ad spending on the platform, … Read the whole story

The NFL says it will continue to advertise on X - although broadcast partners including Disney, Comcast, Paramount Global and Fox Sports have paused … Read the whole story

An article about Truth Social on Nov. 14, 2023 mistakenly stated that the social media platform's parent company, Trump Media & Techology Group (TMTG), … Read the whole story

Paris Hilton's 11:11 Media is following other major advertisers, suspending an ad campaign just one month after announcing an exclusive partnership with X. The … Read the whole story

Diversity in mindset, not just the color of someone's skin, fuels Sabio Holdings' foray into streaming television apps. Read the whole story